DACH

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German media does not do hype

Frankfurter Allgemeine Zeitung. Handelsblatt. Der Spiegel. Die Zeit. German journalists do not write about potential. They write about proof. Facts, figures and track records. That is what gets you in. And that is exactly why earned media in Germany is harder than anywhere else in Europe, but also worth more.

A press release that works anywhere else will be ignored in Germany

German journalists do not respond to bold claims and buzzwords. Before they write about your company, they have already checked your numbers, questioned your claims and looked up your competitors. That is not scepticism. That is the standard. German readers expect the same. They do not want to be impressed. They want to be convinced. Good PR in Germany starts long before the pitch. It starts with building the right story factual, precise and anchored in something German readers recognise as relevant to them. And because Germany, Austria and Switzerland share a language but not a media landscape, we know where your story belongs across the entire DACH region. We do that work. So that when your story goes out, it lands.

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Germany is not one market. It is many.

There is no single media capital in Germany. Berlin sets the political agenda but Frankfurt owns financial news. Munich drives industry and business but Hamburg is home to some of the country's most respected editorial teams. Each city has its own press landscape, its own journalists and its own sense of what is newsworthy. Good PR in Germany is not about sending one pitch to one list. It is about knowing which story belongs in which city, which journalist covers your sector and what angle makes them pick up the phone. We do that work. Every time.

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You don't have to be German, but your story has to be

You don't have to be German. But you do need a PR partner who understands the market from the inside. Someone who knows that Germanspeaking journalists do not respond to cold emails, that relationships take time and that the best PR in Germany is built on credibility, not noise. We bring that credibility to your story.

Wir schaffen das.

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Media outlets

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250+

Over 250+ active national and regional news outlets

The DACH in numbers

Germany in numbers

Germany including the German speaking DACH region is the largest economy in Europe and its media is where European decision-makers go to get informed
The regionhas more regional daily newspapers than any other country in Western Europe, one pitch does not cover the country
Der Spiegel has a weekly readership of over 6 million - one story in German media reaches further than most PR campaigns elsewhere
German trade publications set the agenda across the DACH region - from Gründerszene for startups to Automobilwoche for automotive

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