German media does not do hype
Frankfurter Allgemeine Zeitung. Handelsblatt. Der Spiegel. Die Zeit. German journalists do not write about potential. They write about proof. Facts, figures and track records. That is what gets you in. And that is exactly why earned media in Germany is harder than anywhere else in Europe, but also worth more.
A press release that works anywhere else will be ignored in Germany
German journalists do not respond to bold claims and buzzwords. Before they write about your company, they have already checked your numbers, questioned your claims and looked up your competitors. That is not scepticism. That is the standard. German readers expect the same. They do not want to be impressed. They want to be convinced.
Good PR in Germany starts long before the pitch. It starts with building the right story factual, precise and anchored in something German readers recognise as relevant to them. And because Germany, Austria and Switzerland share a language but not a media landscape, we know where your story belongs across the entire DACH region. We do that work. So that when your story goes out, it lands.
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