EU Perspectives - a Brussels-based policy publication covering EU legislation, digital policy, and European competitiveness - reached out to EUSA PR founder Johan Konst this week as part of a feature on the EU's Tech Sovereignty Package.

The piece is titled "A European flag on American software is not sovereignty".

A high-level conversation about Europe's digital future

EU Perspectives brought together some of the most prominent voices in European tech and policy to assess what the package will actually deliver. Johan Konst was quoted alongside:

• Dominic Williams, founder of DFINITY — the blockchain infrastructure project backed by Andreessen Horowitz and Polychain Capital
• Astor Nummelin Carlberg, director of open source sovereignty at SUSE, one of Europe's largest enterprise tech companies with 30 years of experience
• Robert Harrison, board member of the European Quantum Industry Consortium
• Armand Cucciniello, strategic communications director at Blue Force Communications and former senior US Department of Defense official
• Jan Slama, co-founder and CEO of FaceUp
• Dhruv Jain, founder of Robossist

What EUSA PR contributed

Johan Konst shared his perspective on two key dimensions of the package: security and expansion.

On security, his view is that the geopolitical shift is already underway. Untrusted vendors are being pushed out of 5G networks, subsea cables, and cloud infrastructure. That same logic is now being applied more broadly to digital sovereignty across Europe.

On expansion, he pointed to a communications opportunity that many European companies are not yet seeing clearly. The EU is actively positioning European tech as a trusted alternative to both American and Chinese solutions and companies that learn to tell that story internationally will have a significant advantage. Sectors like Schwarz Group's cloud platform Stackit and European defence tech are worth watching closely.

Why this matters

The EU Tech Sovereignty debate is not just a policy story. It is a communications story.

European companies that understand how to position themselves within this narrative - as trusted, sovereign alternatives with genuine technical credibility - will stand out in media coverage, investor conversations, and international market entry over the coming years.

This is the kind of strategic positioning work EUSA PR does every day: helping European innovators in deeptech, cleantech, biotech, and healthtech translate complex contexts into stories that earn real coverage on both sides of the Atlantic.

Book a free PR call or reach out at info@eusapr.com.

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