Scandinavia

OUR PARTNERS ARE FEATURED ON

Scandinavian media trusts facts, not promises

Aftonbladet. Dagens Næringsliv. Berlingske. Helsingin Sanomat. Morgunblaðið. Across Scandinavia, journalists write for readers who are well-informed, sceptical of hype and quick to dismiss anything that feels like spin. Getting covered in the Nordics means earning it.

Relevance is everything and it's local

Nordic readers are among the most informed in the world. They read widely, they question quickly and they have little patience for stories that feel generic or imported. A press release written for a global audience will not land in Stockholm. A pitch built for Oslo will not automatically work in Helsinki. Each country has its own media culture, its own editorial priorities and its own sense of what counts as news. Sweden thinks in innovation and scale. Norway thinks in energy, industry and sustainability. Denmark thinks in design, life sciences and pragmatic business. Finland thinks in engineering, resilience and deep technology. Iceland thinks in community, connectivity and punching far above its weight.

Get in touch

A blue flaf with the EU stars displayed on it

Five countries with no single front door

There is no Nordic media capital. There is no one outlet, one city or one journalist that unlocks the region. Stockholm, Oslo, Copenhagen, Helsinki and Reykjavik each have their own press ecosystems, their own business communities and their own criteria for what belongs on the front page. That is not a challenge. It is an opportunity, if you have the right partner. We work across all five markets, so your story reaches the right people in the right place at the right time.

Get in touch

Trust is built slowly here. We have already started.

Nordic journalists are not difficult to reach. But they are careful about what they give their name to. A story that comes from a credible source, that respects their readers' intelligence and that adds something genuine to the conversation, that gets through. A story that feels like marketing does not.

Start your global journey

Media outlets

No items found.

This is some text inside of a div block.

No items found.

This is some text inside of a div block.

No items found.

250+

Over 250+ active national and regional news outlets

The Scandinavia in numbers

Hier zijn ze in exact hetzelfde format:Scandinavia in numbers

The Nordic countries have some of the highest news readership per capita in the world — one well-placed story reaches a genuinely engaged audience across the region
There is no single Nordic media capital — Sweden, Norway, Denmark, Finland and Iceland each have their own press ecosystem, meaning one pitch does not cover the region
Dagens Næringsliv and Dagens Nyheter together reach millions of business readers across Northern Europe — a story in Nordic media travels beyond the region
Nordic trade publications set the agenda in their sectors — from Breakit for Swedish startups to Teknisk Ukeblad for Norwegian engineering and energy